Curio Research is Lauren Isaacson. She is an American ex-pat from sunny Los Angeles, living in rainy Vancouver, British Columbia. It's okay, she doesn't mind the wet.
She earned her MBA in 2002 from Pepperdine University and soon after discovered a talent and passion for qualitative and quantitative research as an Account Planner at interactive ad agencies in LA. Currently, Lauren is a market and user research consultant looking for temporary and full-time projects.
During her career Lauren has worked on new product launches for automotive brands, UX research and testing for software companies, customer satisfaction measurement for national organizations, exploratory research for major website redesigns, and many other interesting and high stakes research and analysis projects.
Lauren brings her expertise in market research, user experience research, and data analysis to every project and focuses on delivering actionable insights to her clients and stakeholders.
She is the former chair of the Marketing Research and Intelligence Association, BC Chapter and the current board chair at Better Environmentally Sound Transportation.