Research Services


At Curio Research we believe research is a collaborative process involving key stakeholders as much as possible with frequent updates, debriefings, and opportunities to observe.

Great research insights are built from consensus, not surprises.

We aim to quote all inclusive rates to avoid unexpected costs, giving you some peace of mind.


Qualitative Research

In-Depth Interviews (Online And In-Person)

This is the basic methodology for most UX research projects. One-on-one interviews taking place in-person, over the phone, or via webcam. I usually recommend doing 8 - 10 interviews per segment you are looking to research.

Usability Testing

This is usually a series of in-depth interviews focusing on whether people can intuitively understand and use a product or service.

Experts recommend conducting 6 interviews for a complete test. Five at the very least. Think about if there are groups with different intentions for using the product/service and recruit at least 5 participants from each distinct group.

Ethnographic Research and Diary Studies

Ethnography is observing the people you are researching in their natural environment. It’s very much directly seeing people’s habits, behaviors, and context.

When you can’t afford to conduct an ethnographic study, the next best thing is a mobile application which research participants record their own experiences and send back the resulting data.

Focus Groups (Online and

If in-depth interviews are the cornerstone of UX research, then focus groups are the same for market research. It’s a great format to get people to open up about their feelings and opinions around a certain subject.

They can take place in a physical location or online using research chat rooms or bulletin board programs.

Quantitative Research


Everyone uses surveys to quantify a lot of the what and how much of customer behavior. They can be very affordable and accurate if done correctly.

Look to qualitative research when you’re looking for answers to ‘why’ questions. Use quant when you want to get ‘what’ and ‘how much’ answers.

Card Sorting

People have interesting mental models around how information should be categorized. Card sorts are great for understanding how people group subjects together. Card sorts can be done two ways:

  1. Qualitatively to see how people categorize information and ask why they make their choices.

  2. Quantitatively to get some numbers around how people tend to categorize information and why is of little concern.

Tree Testing

Also known as Reverse Card Sorting, this is a way to test an information architecture while it is still a work in progress and eliminate bad pathways before launch.

Customer Satisfaction Measurement and Tracking

Customer experience is incredibly important to any business. Curio Research can help establish key interaction points, viable KPIs, benchmarks, tracking systems, dashboards, reports, and response protocols for companies looking to improve customer service and reduce churn rates.