Lauren Isaacson offers a multitude of qualitative research services with some elements of quant. Why would you need qualitative research? Surveys are great if already have a pretty good idea of what you're looking for, but what if you don't?

Qualitative research can offer a deeper understanding of your customers and help explore their basic motivations or behaviour in the field. This information is very helpful when developing marketing messaging, features for software or other products, and any other instance where direct feedback is necessary.

Market Research

  • Qualitative Research - Online and in-person focus groups and in-depth interviews
  • Quantitative Research - Survey design, deployment, and analysis
  • Secondary Research - Trend analysis, social media listening, and report writing

User Experience Research

  • Qualitative Research - Online and in-person focus groups and in-depth interviews, ethnography using direct methods or multi-media journals
  • Persona - Research and creation
  • User Testing - Laboratory or field testing

Data Analysis

  • Quantitative Research - Survey design, deployment, and analysis
  • Market Segmentation
  • Qualitative Research Validation
  • Sales and User-base Analysis