Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
We help green technology and consumer product companies improve their messaging, customer experience, and retention.
Curio Research is Lauren Isaacson, a market and UX research expert helping green technology companies and consumer packaged goods (CPG) brands drive growth through customer-centric insights.
At Curio Research, we leverage qualitative and quantitative methods to deliver data-driven, actionable recommendations for optimizing:
Marketing Messaging & Brand Positioning
Product Design & User Experiences
Customer Acquisition & Retention Strategies
Our research specialties for the green tech and sustainable CPG sectors include:
Consumer Awareness & Adoption Drivers
Competitive Benchmarking & Differentiation
User Journey Mapping & Pain Point Analysis
Eco-Friendly Product Usability Testing
By deeply understanding your target segments' evolving needs, motivations, and real-world usage contexts, Curio Research guides purposeful innovation that resonates with environmentally conscious buyers.
Join industry leaders harnessing our market and UX research to accelerate sustainable growth while reducing ecological impact.
Market & UX Research Services
Usability testing is an essential service we provide, but we offer so much more. Let Curio Research help you build the right products and marketing campaigns from the start and evaluate the success of your efforts post-launch.
How can we help your business?
Social Responsibility
Our actions are not neutral and neither is our business. For every dollar spent on Curio Research projects, 1% will be donated to an environmental cause. This is only part of our efforts to give back to the society, the planet, and the research community.
Research Dispatches
Every so often we feel the need to write a blog post, exposing our opinions and experience in market and user research or just linking to an interesting piece of information from somewhere else. We also like to keep our business partners informed on our efforts and success stories.
Sustainable Research?
Curio Research gives back to the community and the planet in multiple ways. Find out how hiring us for your next market or UX research project is a sustainable choice.
“Working with Curio Research on projects is an absolute pleasure. They ask great questions upfront to ensure they are solving the real problem. Their research work is always on time and on budget, and surpasses my expectations.”
— Jim Southcott, Redshift Collective
Speaking Engagements & Media
Curio Research has extensive experience speaking and writing on a variety of subjects from consumer trends to research best practices. They are available to present at your next event or write an article for your organization.