Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
Our planet is facing unprecedented environmental challenges, and consumers are increasingly conscious of their environmental impact. This shift in consumer attitudes and behaviors presents immense opportunities for companies offering green technology solutions. As a green tech marketer, understanding the key trends shaping this market is crucial for effective positioning and capturing this growing demand.
Last Monday was Earth Day! Let me update you on Curio Research news before we celebrate the planet and do something good.
Hello, curious people! Thanks for reading this next installment of my quarterly newsletter. I have news on the intersection of environmental sustainability and technology in this issue and updates on our latest travel adventures.
Hey Curio Research friends! I’m semi-booked for the remainder of the year, but I’ll still be able to fit in other projects depending on the scope and schedule. If you think you’ve got something, we should talk.
Hey Curio Friends! Q1 was busy, and Q2 is going well so far. I’ve got an opening for a new project in May if you have research needs. On with the show!
Hello from Curio Research HQ! It’s been a busy few months, but I’m back on a reasonable cadence and hitting a comfortable stride.
Hello Curio Research friends! I had to skip last quarter’s newsletter because I was busy working on paid and unpaid projects. Since then, things have slowed down enough for me to get back into old habits.
Hello, 2022! You look a lot like 2021. I can’t say I was a fan of 2021, and we are not getting off on the right foot so far this year. I’m busy, but I miss people. I miss making travel plans and feeling confident about sticking to them.
Much like my last letter, I highly recommend being proactive about future projects. I was booked solid for most of last year, and this year is proving to be the same. If you see yourself having research needs soon, I urge you to contact your research consultant of choice (hopefully, yours truly) earlier rather than later. Our schedules tend to fill fast these days.
Hello Curio friends! I was supposed to be available again for new projects starting around mid-November but things never go as planned and now it looks like I won’t have availability until mid-January.
A good rule to remember when designing surveys is: No one wants to answer your survey (unless they're really really mad or you are paying them). This rule is especially true for in-app surveys. People are using your app to do a job, accomplish a task, or waste time, and your need for data to prove to the Powers That Be that you and your team are doing a great job and deserve a raise is interrupting what the user wants to do. So think very carefully before implementing an in-app survey.
Hello friends! Could it be? Are we finally starting to see the other side of the pandemic? I'm beginning to see friends again. I've made brunch plans. I'm going to see two live shows next month (outdoors). It feels so tentative and exciting at the same time.
Happy autumn! Depending on where you are, I hope you're enjoying the pleasant changes in weather and color while prepping your domiciles for a long and lonely self-isolating winter. (Bummer, I know.) This is what I’ve been up to over the last three months…
Hello again! Has it been 3-months already? I've been saying that it feels like everything has happened yesterday and forever ago all at once. It's been stressful for everyone.
In other posts, I discussed reasons to make research accessible, the types of disabilities and how to be polite to people with disabilities, and how to do accessible participant recruiting and qualitative research. Now let's get into quantitative research.
How to make qualitative research accessible to people with disabilities, from recruiting to online and in-person research.
Hello again. I hope you're doing okay and staying safe. The world has certainly changed since we last spoke. I'll try to keep this lighthearted, but a lot is going on, and a lot is not going on.
So you're used to doing all of your research in-person, and social distancing has suddenly made that impossible. You don't even have a lab or an office to use! As someone who views remote research from home as the norm, I can help. Once you get used to doing remote qualitative research from home, you can do it from anywhere. I find it to have worthwhile advantages over in-person.
Previously, we discussed the many reasons for involving people with disabilities in research. Now, let's move on to understanding and interacting with them.
