Curio Research Quarterly Vol. 28

Curio Research Quarterly Vol. 28

Lauren Isaacson
Newsletters

I advised you not to rake your leaves in the fall to help pollinators survive the winter. Now that spring is here, have you considered not mowing your lawn? At least until the end of May (#NoMowMay)? Flowering plants that we traditionally classify as weeds, like dandelions, are an essential early food source for many of the same pollinators. Take a break! You don’t have to rake your leaves in the fall or mow your lawn in the spring. Think about what else you can do with that time and effort, like taking a walk and smelling the flowers/weeds.

Unlocking the Sustainable Shopper's Journey: Retail Insights for CPG Brands

Unlocking the Sustainable Shopper's Journey: Retail Insights for CPG Brands

Lauren Isaacson

We've all been there—wandering the grocery store's aisles, scanning labels and ingredient lists, trying to make the most sustainable choice for our families and the planet. As consumers become more conscious of their environmental footprint, sustainable CPG brands have a massive opportunity to win their loyalty. But first, you need to understand the modern sustainable shopper's path to purchase.

Seeing the Full Picture: How Contextual Inquiry Illuminates Renewable Energy Operations

Seeing the Full Picture: How Contextual Inquiry Illuminates Renewable Energy Operations

Lauren Isaacson

As a product owner in the green tech space, you know that creating innovative solutions for renewable energy operations is crucial for a sustainable future. However, have you truly stepped into the shoes of the plant operators, technicians, and engineers who keep these facilities running day-to-day? Understanding their real-world experiences, pain points, and contextual needs is paramount to developing products that genuinely resonate and drive efficiencies.

Tapping Into the Mindset: Uncovering Consumer Attitudes on Plastic and Packaging

Tapping Into the Mindset: Uncovering Consumer Attitudes on Plastic and Packaging

Lauren Isaacson

These days, consumers are paying closer attention than ever to the environmental impact of the products they buy. With increasing awareness around issues like plastic pollution and packaging waste, brands can no longer afford to ignore this critical topic. As sustainable CPG marketers, it's crucial to understand the latest consumer sentiments in order to meet evolving expectations and drive your eco-friendly initiatives forward.

Green Marketing Claims: Walking the Tightrope Without Greenwashing

Green Marketing Claims: Walking the Tightrope Without Greenwashing

Lauren Isaacson

We're living in an era where sustainability is on everyone's mind. Consumers are increasingly conscious of their environmental impact and seek brands that share their eco-friendly values. As a green technology marketer, you can showcase your company's commitment to the planet. However, with great power comes great responsibility – the responsibility to market your products and services ethically and transparently without falling into the trap of greenwashing.

Smart Influencer Marketing Tips for Promoting Sustainable CPG Brands

Smart Influencer Marketing Tips for Promoting Sustainable CPG Brands

Lauren Isaacson

As consumers become more eco-conscious, sustainability is a major driving force behind purchase decisions in the CPG space. Promoting your sustainable CPG brand effectively requires connecting with younger, environmentally-minded audiences on social media. Influencer marketing offers a powerful way to amplify your brand's sustainable messaging through authentic voices that resonate with your target market.

Curio Research Quarterly Vol. 27

Curio Research Quarterly Vol. 27

Lauren Isaacson
Newsletters

Happy New Year, y’all! Most of us are holed away in our cozy abodes, escaping the winter chill, making now a great time to tackle repair and declutter tasks. I recently brought an armful of clothing to my local tailor for alterations and repairs, including a few moth eaten sweaters (yes, sweaters with holes are repairable). I also have several vintage garments I don’t wear anymore that I need to rehome. What’s been hanging out on your to-do list longer than you’re comfortable admitting?

Making Your Green Products Accessible to All

Making Your Green Products Accessible to All

Lauren Isaacson

We're living in an increasingly eco-conscious world, with more and more consumers looking to make sustainable purchasing decisions. As green product owners, we have a responsibility not just to the environment, but to our customers and users as well. Creating inclusive and accessible user experiences should be a top priority.

Tapping Into Influence - Using Influencer Marketing to Boost Green Tech Adoption

Tapping Into Influence - Using Influencer Marketing to Boost Green Tech Adoption

Lauren Isaacson

We're all becoming more conscious about our environmental impact, and many are looking to make more sustainable choices. But how can green technology companies stand out with so many products and services to choose from?

One powerful strategy is influencer marketing, which involves partnering with trusted voices who can authentically promote your eco-friendly offerings to their loyal audiences. When influencers share their positive experiences with a product, it carries more weight than traditional marketing.

Don't Overlook UX When Building Green Material Selection Tools

Don't Overlook UX When Building Green Material Selection Tools

Lauren Isaacson

We're all trying to make more sustainable choices these days, from the food we eat to the buildings we construct. For architects, contractors, and property developers, selecting eco-friendly building materials is a crucial part of minimizing environmental impact.

That's why many companies are developing digital tools to help guide professionals toward green material selections. But in the race to get these products to market, user experience (UX) is sometimes an afterthought. This can be a costly mistake that undermines the tools' adoption and effectiveness.

Understanding How Consumers View Your Renewable Energy Brand

Understanding How Consumers View Your Renewable Energy Brand

Lauren Isaacson

As a marketer in the renewable energy space, you know how important it is to have a strong brand that resonates with environmentally-conscious consumers. But do you really know how people perceive your brand? What associations and emotions does your brand evoke? Measuring brand perceptions is crucial for shaping an effective marketing strategy.

Curio Research Quarterly Vol. 26

Curio Research Quarterly Vol. 26

Lauren Isaacson
Newsletters

It’s autumn, and we all know what that means - don’t rake your leaves! Fallen leaves are winter hibernation environments for all kinds of pollinators. While I won’t be able to convince the other families in my building to leave the leaves alone, I will be able to take the leaves from the lawn and stuff them around the plant beds to provide that crucial bug habitat and insulate our plants against the winter cold.

So what has Curio Research been up to over the summer? Lots! Let’s dig in.

Unlock the Power of the Eco-Conscious Consumer Market

Unlock the Power of the Eco-Conscious Consumer Market

Lauren Isaacson

As a marketer in the green tech space, you understand the importance of sustainability and making eco-friendly choices. But do you truly know your eco-conscious consumers and what motivates their purchasing decisions? Segmenting this diverse and rapidly growing market is crucial for targeting the right messages to the right audience.

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