Growing Beyond Screens: Multimodal UX Design for Urban Farming Innovation
Lauren Isaacson Lauren Isaacson

Growing Beyond Screens: Multimodal UX Design for Urban Farming Innovation

Urban farming is experiencing a technological renaissance, transforming how city dwellers connect with food production. But as creators of smart gardening solutions, we face a unique challenge: how do we design technologies that feel natural, intuitive, and seamlessly integrated into the complex ecosystem of urban growing?

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Curio Research Quarterly Vol. 30
Newsletters Lauren Isaacson Newsletters Lauren Isaacson

Curio Research Quarterly Vol. 30

Greetings Curio readers. Fall is here, and that means you can kick back and not rake your leaves. Save that yard work energy and channel it towards International E-Waste Day on October 14th. Gather up all your old charging cables, small appliances, tech accessories, and batteries, and make a trip to your local recycling center that handles electronic materials. Don’t send those precious materials to the garbage dump; give them a new life as components in a new and improved device.

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Trust Marks: How Environmental Certifications Shape Consumer Perceptions
Lauren Isaacson Lauren Isaacson

Trust Marks: How Environmental Certifications Shape Consumer Perceptions

In today's eco-conscious marketplace, sustainability certifications are more than just fancy stickers - they're powerful trust signals that can make or break a brand's connection with environmentally aware consumers. But not all certifications are created equal, and understanding their true impact requires nuanced market research.

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Designing with Purpose: Ethical Considerations for Circular Economy Products
Lauren Isaacson Lauren Isaacson

Designing with Purpose: Ethical Considerations for Circular Economy Products

Creating products for the circular economy isn't just about closing material loops and reducing waste. It's about fundamentally rethinking our relationship with consumption, resources, and each other. As green tech product owners, you're at the forefront of this revolution – but navigating the ethical dimensions of circular design requires careful consideration and a deep understanding of user perspectives.

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Navigate the Green Smart Home Revolution: A Guide to Competitive Analysis
Lauren Isaacson Lauren Isaacson

Navigate the Green Smart Home Revolution: A Guide to Competitive Analysis

The green home automation market is experiencing explosive growth as consumers seek ways to reduce their carbon footprint while enhancing comfort and convenience. For marketers in this space, understanding the competitive landscape is crucial for identifying opportunities, differentiating offerings, and capturing market share.

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Cleaning Up the Future: Sustainable Household Trends to Watch
Lauren Isaacson Lauren Isaacson

Cleaning Up the Future: Sustainable Household Trends to Watch

The green cleaning revolution is in full swing. As consumers become increasingly conscious of their environmental impact, demand for sustainable household products is surging. In fact, the global green cleaning products market is projected to reach $11.22 billion by 2027, growing at a CAGR of 11.2% from 2020.

So, how can sustainable CPG brands tap into this lucrative market opportunity?

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Structuring Success: Creating Clear Paths in Carbon Footprint Calculators
Lauren Isaacson Lauren Isaacson

Structuring Success: Creating Clear Paths in Carbon Footprint Calculators

As creators of environmental footprint calculators, you’re tasked with turning complex carbon calculations and sustainability metrics into digestible, actionable insights. But here's the challenge: you need to balance scientific accuracy with user-friendly navigation, all while maintaining engagement through what can be a data-heavy process.

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Curio Research Quarterly Vol. 29
Newsletters Lauren Isaacson Newsletters Lauren Isaacson

Curio Research Quarterly Vol. 29

Hey Curio Peeps. Happy Plastic Free July! Our reliance on single-use disposable plastics has caused a pollution crisis. There’s a mass of tangled plastic in the Pacific Ocean that was twice the size of Texas in 2018. Microplastics are everywhere, including our bloodstreams, which may increase our risk of heart disease among other ailments. But you can turn the tide. Recycling is okay, but you know what would be even better? Opting out of using plastics in the first place.

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Beyond Sustainability: How Desirability Testing Elevates Eco-Friendly Electronics
Lauren Isaacson Lauren Isaacson

Beyond Sustainability: How Desirability Testing Elevates Eco-Friendly Electronics

Sustainability is merely the baseline expectation. To drive mass adoption of your innovative solutions, you need to go beyond just being "green" – you need to focus on desirability. How can you ensure your energy-efficient gadgets and renewable-powered devices are not only good for the planet, but also genuinely delightful and appealing to use?

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Uncover Green Growth Potential: Market Opportunity Analysis for Emerging Eco-Tech
Lauren Isaacson Lauren Isaacson

Uncover Green Growth Potential: Market Opportunity Analysis for Emerging Eco-Tech

Climate change is one of the biggest challenges of our time, and the demand for sustainable solutions is skyrocketing. As businesses strive to reduce their environmental footprint and consumers become more eco-conscious, emerging green technologies are poised for remarkable growth. However, identifying the most promising sectors and pinpointing untapped opportunities is crucial for marketers to make informed decisions and capitalize on this burgeoning industry.

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Curio Research Quarterly Vol. 28
Newsletters Lauren Isaacson Newsletters Lauren Isaacson

Curio Research Quarterly Vol. 28

I advised you not to rake your leaves in the fall to help pollinators survive the winter. Now that spring is here, have you considered not mowing your lawn? At least until the end of May (#NoMowMay)? Flowering plants that we traditionally classify as weeds, like dandelions, are an essential early food source for many of the same pollinators. Take a break! You don’t have to rake your leaves in the fall or mow your lawn in the spring. Think about what else you can do with that time and effort, like taking a walk and smelling the flowers/weeds.

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Unlocking the Sustainable Shopper's Journey: Retail Insights for CPG Brands
Lauren Isaacson Lauren Isaacson

Unlocking the Sustainable Shopper's Journey: Retail Insights for CPG Brands

We've all been there—wandering the grocery store's aisles, scanning labels and ingredient lists, trying to make the most sustainable choice for our families and the planet. As consumers become more conscious of their environmental footprint, sustainable CPG brands have a massive opportunity to win their loyalty. But first, you need to understand the modern sustainable shopper's path to purchase.

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Seeing the Full Picture: How Contextual Inquiry Illuminates Renewable Energy Operations
Lauren Isaacson Lauren Isaacson

Seeing the Full Picture: How Contextual Inquiry Illuminates Renewable Energy Operations

As a product owner in the green tech space, you know that creating innovative solutions for renewable energy operations is crucial for a sustainable future. However, have you truly stepped into the shoes of the plant operators, technicians, and engineers who keep these facilities running day-to-day? Understanding their real-world experiences, pain points, and contextual needs is paramount to developing products that genuinely resonate and drive efficiencies.

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The Green Generation Gap: Marketing Sustainability Across Age Groups
Lauren Isaacson Lauren Isaacson

The Green Generation Gap: Marketing Sustainability Across Age Groups

We're all concerned about the environment these days, but just how concerned depends a lot on what generation you're from. As a green tech marketer, understanding the nuances in how different age groups think about sustainability is crucial for effectively promoting your products and mission.

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Tapping Into the Mindset: Uncovering Consumer Attitudes on Plastic and Packaging
Lauren Isaacson Lauren Isaacson

Tapping Into the Mindset: Uncovering Consumer Attitudes on Plastic and Packaging

These days, consumers are paying closer attention than ever to the environmental impact of the products they buy. With increasing awareness around issues like plastic pollution and packaging waste, brands can no longer afford to ignore this critical topic. As sustainable CPG marketers, it's crucial to understand the latest consumer sentiments in order to meet evolving expectations and drive your eco-friendly initiatives forward.

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