Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
Consumer co-creation isn't just a buzzword - it's a powerful approach that can lead to breakthrough sustainable innovations while building brand loyalty and community engagement. Let's explore how your brand can harness the collective creativity of eco-conscious consumers.
Hey Curio Peeps. Happy Plastic Free July! Our reliance on single-use disposable plastics has caused a pollution crisis. There’s a mass of tangled plastic in the Pacific Ocean that was twice the size of Texas in 2018. Microplastics are everywhere, including our bloodstreams, which may increase our risk of heart disease among other ailments. But you can turn the tide. Recycling is okay, but you know what would be even better? Opting out of using plastics in the first place.
As a green tech product owner in the financial sector, you're at the forefront of a revolution. You're creating innovative tools that empower consumers and businesses to make environmentally conscious financial decisions. But have you ever wondered why some of your brilliantly designed features go unused, or why adoption rates aren't as high as you'd hoped?
In today's eco-conscious market, developing green products that truly resonate with consumers is more crucial than ever. But how do you ensure your sustainable innovations hit the mark? The answer lies in harnessing the power of Voice of Customer (VoC) research.
We all like to think we're making rational, informed decisions when we shop. But the truth is, a huge portion of consumer behavior happens on a subconscious level - influenced by packaging, branding, and other subtle sensory cues. This is where neuromarketing comes into play for sustainable CPG brands.
Sustainability is merely the baseline expectation. To drive mass adoption of your innovative solutions, you need to go beyond just being "green" – you need to focus on desirability. How can you ensure your energy-efficient gadgets and renewable-powered devices are not only good for the planet, but also genuinely delightful and appealing to use?
Climate change is one of the biggest challenges of our time, and the demand for sustainable solutions is skyrocketing. As businesses strive to reduce their environmental footprint and consumers become more eco-conscious, emerging green technologies are poised for remarkable growth. However, identifying the most promising sectors and pinpointing untapped opportunities is crucial for marketers to make informed decisions and capitalize on this burgeoning industry.
I advised you not to rake your leaves in the fall to help pollinators survive the winter. Now that spring is here, have you considered not mowing your lawn? At least until the end of May (#NoMowMay)? Flowering plants that we traditionally classify as weeds, like dandelions, are an essential early food source for many of the same pollinators. Take a break! You don’t have to rake your leaves in the fall or mow your lawn in the spring. Think about what else you can do with that time and effort, like taking a walk and smelling the flowers/weeds.
We've all been there—wandering the grocery store's aisles, scanning labels and ingredient lists, trying to make the most sustainable choice for our families and the planet. As consumers become more conscious of their environmental footprint, sustainable CPG brands have a massive opportunity to win their loyalty. But first, you need to understand the modern sustainable shopper's path to purchase.
As a product owner in the green tech space, you know that creating innovative solutions for renewable energy operations is crucial for a sustainable future. However, have you truly stepped into the shoes of the plant operators, technicians, and engineers who keep these facilities running day-to-day? Understanding their real-world experiences, pain points, and contextual needs is paramount to developing products that genuinely resonate and drive efficiencies.
We're all concerned about the environment these days, but just how concerned depends a lot on what generation you're from. As a green tech marketer, understanding the nuances in how different age groups think about sustainability is crucial for effectively promoting your products and mission.
These days, consumers are paying closer attention than ever to the environmental impact of the products they buy. With increasing awareness around issues like plastic pollution and packaging waste, brands can no longer afford to ignore this critical topic. As sustainable CPG marketers, it's crucial to understand the latest consumer sentiments in order to meet evolving expectations and drive your eco-friendly initiatives forward.
We're living in an era of unprecedented technological advancements, and smart home automation is one of the frontrunners in this revolution. As we strive to make our homes more efficient, comfortable, and environmentally friendly, voice interfaces are emerging as a game-changer.
We're living in an era where sustainability is on everyone's mind. Consumers are increasingly conscious of their environmental impact and seek brands that share their eco-friendly values. As a green technology marketer, you can showcase your company's commitment to the planet. However, with great power comes great responsibility – the responsibility to market your products and services ethically and transparently without falling into the trap of greenwashing.
As consumers become more eco-conscious, sustainability is a major driving force behind purchase decisions in the CPG space. Promoting your sustainable CPG brand effectively requires connecting with younger, environmentally-minded audiences on social media. Influencer marketing offers a powerful way to amplify your brand's sustainable messaging through authentic voices that resonate with your target market.
Happy New Year, y’all! Most of us are holed away in our cozy abodes, escaping the winter chill, making now a great time to tackle repair and declutter tasks. I recently brought an armful of clothing to my local tailor for alterations and repairs, including a few moth eaten sweaters (yes, sweaters with holes are repairable). I also have several vintage garments I don’t wear anymore that I need to rehome. What’s been hanging out on your to-do list longer than you’re comfortable admitting?
We're living in an increasingly eco-conscious world, with more and more consumers looking to make sustainable purchasing decisions. As green product owners, we have a responsibility not just to the environment, but to our customers and users as well. Creating inclusive and accessible user experiences should be a top priority.
As someone marketing green technology solutions, you're always looking for ways to develop products and services that truly resonate with people and drive sustainable change. But how can you ensure you're solving the right problems in the right ways? That's where Jobs-to-be-Done (JTBD) research comes in.
The market for organic and non-GMO grocery products has exploded in recent years as consumers become more health-conscious and environmentally aware. However, this large market is made up of diverse segments with different motivations, behaviors, and preferences regarding clean-label foods.
We're all trying to do our part for the environment these days, aren't we? As a product owner focused on sustainability apps, you're in a great position to make a real positive impact. But how can you ensure your app truly meets user needs while still developing in an agile, iterative way? Enter Lean UX!
