Context is important. This is ours.

Once you know a person’s, a population’s, or an organization’s context, you begin to understand their ‘why.’ ‘Why’ gives you the necessary insights to build desirable and lasting solutions and business models. This is our context…

Curio Research was established in 2016 with a mission to accelerate the growth of purpose-driven green technology, environment-friendly services, and sustainable product organizations. Our Vancouver-based market and experience research consultancy specializes in translating deep consumer understanding into strategic recommendations that resonate with eco-conscious audiences.

We bring a unique cross-functional lens to complex business challenges. Our expertise blends market research rigor, user experience best practices, data-driven analysis, and brand strategy development to inform sustainable product innovation, marketing strategies, and customer-centric brand experiences.

Certifications + Memberships

Lauren Isaacson, MBA

FOUNDER + RESEARCH DIRECTOR

Lauren is a graduate of Pepperdine University’s MBA program. Her consumer-focused career began at leading Los Angeles advertising agencies, where she honed qualitative and quantitative research, and brand strategy skills as an Account Planner. Now she is a market and UX research consultant and fractional research lead with over 20-years of experience. In 2022 she was awarded the QRCA’s Qualitative Research Excellence Award.

Our Trusted Partner Network

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    Aaron Cruikshank

    Aaron has over 20 years of experience in helping organizations leverage market intelligence and research to improve their performance, secure funding, and create successful strategies.

  • Headshot of Majid in a navy blazer and lavender shirt

    Majid Khoury

    Since 2012, Majid hasimplemented and tracked brand health for over 75 brands across 15+ categories, ranging from national brands to local not-for-profits. His flexible, timely, and cost-efficient advertising tracking program is currently used by over 30 advertisers.

  • Shelly Singh headshot of her in black framed glasses and a fuchsia V-neck shirt

    Shelly Singh

    Shelly is a digital marketing professional who specializes in research. Qualitative research and data analysis help her understand customer behaviors so that she can communicate compelling brand stories in imaginative ways.

Current & Previous Clients