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Meet Lauren Isaacson: Driving Sustainable Innovation with Customer Insights

As founder of Curio Research, Lauren Isaacson is on a mission to accelerate the growth of purpose-driven green technology and sustainable consumer packaged goods (CPG) brands. Her Vancouver-based market and UX research consultancy specializes in translating deep consumer understanding into strategic recommendations that resonate with eco-conscious audiences.

With an MBA from Pepperdine University and over 20 years of experience, Lauren brings a unique cross-functional lens to complex business challenges. Her expertise blends market research rigor, user experience best practices, data-driven analysis, and brand strategy development to inform sustainable product innovation, marketing strategies, and customer-centric brand experiences.

Forging Her Customer Insights Expertise

Lauren's consumer-focused career began at leading Los Angeles advertising agencies, where she honed qualitative and quantitative research, and brand strategy skills as an Account Planner. She has since applied her talents across diverse client engagements:

• New Product Launches for Automotive Brands

• Optimizing the Customer Experience for Software Solutions

• Consumer Satisfaction Tracking for National Brands

• Informing Sustainable Website Redesigns for Multinational Technology Leaders

• Brand Messaging & Positioning for Mission-Driven Organizations

• And more mission-critical, high-stakes initiatives

Guiding the Path to Eco-Friendly Products People Love

By deeply understanding environmentally-conscious buyers' evolving needs, motivations, and real-world contexts, Lauren guides green businesses in developing resonant sustainable products, impactful marketing messaging, differentiated brand positioning, and delightful customer experiences.

Her work leverages consumer insights best practices like ethnography, user journey mapping, usability testing, and brand strategy development to ensure sustainable solutions achieve product-market fit. Lauren's consumer-centric approach has earned industry recognition, including the QRCA's 2022 Qualitative Excellence Award.

Let Lauren catalyze your transition towards a profitable, sustainable, human-centric future for your green technology or CPG brand. Contact Curio Research for an insightful consultation.

Member of the QRCA 2022 Board of Directors, 2022/2023 Vice President
2023/2024 President

Former Co-Chair, QRCA Pacific Northwest Chapter
Former Chair, MRIA BC Chapter
Former Board Chair and Board Member, Better Environmentally Sound Transportation

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