
Why Aren’t Customers Converting Into Partners?
A large cloud computing company had a partner program aimed at helping its customers build and scale their businesses and offerings using their products and services. The problem was that they were seeing low uptake on their partner program despite the numerous benefits of joining.

What Do Skaters Consider Authentic and Cool Fashion?
EA Games needed to understand what skateboarding enthusiasts considered fashionable. Curio Research hit the streets to find out.

What Do Tradespeople Need From Business Management Software?
Redesigning an app for businesses in the trades. Foundational research and design concept testing.