A major technology company needed to understand why smartwatch users weren't adjusting their device settings—even when those settings could significantly improve their experience.

Through a four-day diary study combined with in-depth exit interviews, we uncovered something counterintuitive: people don't avoid settings because they're hard to find. They avoid them because of something deeper.

We helped a major infrastructure initiative understand why its website redesign wasn't driving engagement. Residents understood everything—until they saw "2040." A 20-year timeline doesn't feel like your future. It feels like someone else's problem. This is why emotional insight matters as much as information design. Read the case study to learn how we helped.

A large cloud computing company had a partner program aimed at helping its customers build and scale their businesses and offerings using their products and services. The problem was that they were seeing low uptake on their partner program despite the numerous benefits of joining.

EA Games needed to understand what skateboarding enthusiasts considered fashionable. Curio Research hit the streets to find out.

Redesigning an app for businesses in the trades. Foundational research and design concept testing.