Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
It’s autumn, and we all know what that means - don’t rake your leaves! Fallen leaves are winter hibernation environments for all kinds of pollinators. While I won’t be able to convince the other families in my building to leave the leaves alone, I will be able to take the leaves from the lawn and stuff them around the plant beds to provide that crucial bug habitat and insulate our plants against the winter cold.
So what has Curio Research been up to over the summer? Lots! Let’s dig in.
As a marketer in the green tech space, you understand the importance of sustainability and making eco-friendly choices. But do you truly know your eco-conscious consumers and what motivates their purchasing decisions? Segmenting this diverse and rapidly growing market is crucial for targeting the right messages to the right audience.
These days, more consumers are paying close attention to the ingredients in their personal care and beauty products. The "clean beauty" and natural personal care movements have been gaining serious momentum, driven largely by heightened consumer concerns around product safety, environmental impact, and brand transparency.
We're in the midst of a packaging revolution, my friends in the consumer packaged goods world. Consumers are increasingly scrutinizing the environmental impact of the products they buy, and sustainable packaging is taking center stage. But this isn't just a passing fad – it's a fundamental shift in consumer behavior that CPG marketers simply can't afford to ignore.
Installing solar panels for your home is an exciting step towards sustainable living and lowering your carbon footprint. But let's be honest - the process of researching, purchasing, and getting solar panels up and running can sometimes feel like an uphill climb with lots of bumps along the way. As a UX researcher, I've seen firsthand how frustrating friction points in a customer journey can derail even the most eager technology enthusiasts.
As electric vehicles continue to surge in popularity, having a seamless and intuitive experience at public charging stations is critical. After all, what good is an EV if you can't easily charge it on the go?
As a UX researcher focused on green technology, I can't emphasize enough how important it is to thoroughly test charging station interfaces through usability studies. These interfaces need to be clear, simple, and stress-free for all users.
The plant-based food and beverage market is booming, with more consumers embracing sustainable, eco-friendly options. The plant-based food market is expected to grow from $23 billion in 2020 to $61 billion by 2028. As a sustainable CPG marketer, understanding what motivates buyers in this space is crucial for crafting compelling messaging and campaigns. In this post, we'll explore key purchase drivers for plant-based products and how to leverage market research for insights.
Happy Plastic Free July! While you’re considering stocking up on mason jars to celebrate, here is the latest update on happenings at Curio Research.
As a product owner in the green tech space, you're on the frontline of creating solutions to combat climate change and promote environmental sustainability. But even the most innovative technologies can fall short if they fail to resonate with real people and drive meaningful behavior change.
We're in the midst of an energy revolution, with smart home technology giving consumers more control than ever over their energy usage. The market is expected to grow from under $1 billion today to over $300 billion by 2030. Smart thermostats, smart lighting, smart appliances - the possibilities for reducing energy waste and saving money seem endless. But there's a catch - these systems are only as effective as their user interfaces allow them to be.
We're living in an exciting time for sustainable products and services. Consumer demand for environmentally friendly options is skyrocketing across categories. But with so many companies jumping on the green bandwagon, how do you make your offering really stand out?
As consumers become increasingly aware of their environmental impact, eco-friendly CPG brands have a prime opportunity to connect with this growing conscious consumer segment. But how can you ensure your brand resonates and drives sales with these discerning shoppers? The answer lies in truly understanding their mindset through quality market research.
Traditional businesses may see the circular economy as a threat to their business models, but that can be short-sighted. Inside every threat is an opportunity, and there are multiple examples of companies making the most of this trend.
Our planet is facing unprecedented environmental challenges, and consumers are increasingly conscious of their environmental impact. This shift in consumer attitudes and behaviors presents immense opportunities for companies offering green technology solutions. As a green tech marketer, understanding the key trends shaping this market is crucial for effective positioning and capturing this growing demand.
Last Monday was Earth Day! Let me update you on Curio Research news before we celebrate the planet and do something good.
Hello, curious people! Thanks for reading this next installment of my quarterly newsletter. I have news on the intersection of environmental sustainability and technology in this issue and updates on our latest travel adventures.
Hey Curio Research friends! I’m semi-booked for the remainder of the year, but I’ll still be able to fit in other projects depending on the scope and schedule. If you think you’ve got something, we should talk.
Hey Curio Friends! Q1 was busy, and Q2 is going well so far. I’ve got an opening for a new project in May if you have research needs. On with the show!
Hello from Curio Research HQ! It’s been a busy few months, but I’m back on a reasonable cadence and hitting a comfortable stride.
