Power to the People: How Consumer Co-Creation Drives Sustainable CPG Innovation
Consumer co-creation isn't just a buzzword - it's a powerful approach that can lead to breakthrough sustainable innovations while building brand loyalty and community engagement. Let's explore how your brand can harness the collective creativity of eco-conscious consumers.
Capitalizing on the Circular Economy
Traditional businesses may see the circular economy as a threat to their business models, but that can be short-sighted. Inside every threat is an opportunity, and there are multiple examples of companies making the most of this trend.