Cracking the Code: Purchase Drivers for Plant-Based Products
The plant-based food and beverage market is booming, with more consumers embracing sustainable, eco-friendly options. The plant-based food market is expected to grow from $23 billion in 2020 to $61 billion by 2028. As a sustainable CPG marketer, understanding what motivates buyers in this space is crucial for crafting compelling messaging and campaigns. In this post, we'll explore key purchase drivers for plant-based products and how to leverage market research for insights.
Advice for Implementing UX Surveys
A good rule to remember when designing surveys is: No one wants to answer your survey (unless they're really really mad or you are paying them). This rule is especially true for in-app surveys. People are using your app to do a job, accomplish a task, or waste time, and your need for data to prove to the Powers That Be that you and your team are doing a great job and deserve a raise is interrupting what the user wants to do. So think very carefully before implementing an in-app survey.