Cleaning Up the Future: Sustainable Household Trends to Watch
The green cleaning revolution is in full swing. As consumers become increasingly conscious of their environmental impact, demand for sustainable household products is surging. In fact, the global green cleaning products market is projected to reach $11.22 billion by 2027, growing at a CAGR of 11.2% from 2020.
So, how can sustainable CPG brands tap into this lucrative market opportunity?
From Insight to Impact: Using Consumer Research to Drive Sustainable Behavior Change
Creating sustainable products is only half the battle. The real challenge? Getting consumers to embrace eco-friendly behaviors and make lasting changes to their daily routines. By understanding the psychology behind sustainable choices, marketers can develop more effective strategies to drive meaningful behavioral change.
Unlocking the Sustainable Shopper's Journey: Retail Insights for CPG Brands
We've all been there—wandering the grocery store's aisles, scanning labels and ingredient lists, trying to make the most sustainable choice for our families and the planet. As consumers become more conscious of their environmental footprint, sustainable CPG brands have a massive opportunity to win their loyalty. But first, you need to understand the modern sustainable shopper's path to purchase.
Tapping Into the Mindset: Uncovering Consumer Attitudes on Plastic and Packaging
These days, consumers are paying closer attention than ever to the environmental impact of the products they buy. With increasing awareness around issues like plastic pollution and packaging waste, brands can no longer afford to ignore this critical topic. As sustainable CPG marketers, it's crucial to understand the latest consumer sentiments in order to meet evolving expectations and drive your eco-friendly initiatives forward.
Shine a Light on Your Supply Chain: The Growing Call for Transparency
We've all been there - standing in the grocery aisle, trying to decipher the dizzying array of labels and claims on food packaging. "Organic," "Fair Trade," "Ethically Sourced" - what does it all really mean? For conscious consumers, the desire for transparency into how products are made and where ingredients come from has never been higher.
Stand Out in the Green Crowd: Tips for Creating a Standout Value Proposition
We're living in an exciting time for sustainable products and services. Consumer demand for environmentally friendly options is skyrocketing across categories. But with so many companies jumping on the green bandwagon, how do you make your offering really stand out?
Tapping into the Conscious Consumer: Marketing Insights for Eco-Friendly CPG Brands
As consumers become increasingly aware of their environmental impact, eco-friendly CPG brands have a prime opportunity to connect with this growing conscious consumer segment. But how can you ensure your brand resonates and drives sales with these discerning shoppers? The answer lies in truly understanding their mindset through quality market research.
