Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
All tagged sustainability
We've all been there—wandering the grocery store's aisles, scanning labels and ingredient lists, trying to make the most sustainable choice for our families and the planet. As consumers become more conscious of their environmental footprint, sustainable CPG brands have a massive opportunity to win their loyalty. But first, you need to understand the modern sustainable shopper's path to purchase.
These days, consumers are paying closer attention than ever to the environmental impact of the products they buy. With increasing awareness around issues like plastic pollution and packaging waste, brands can no longer afford to ignore this critical topic. As sustainable CPG marketers, it's crucial to understand the latest consumer sentiments in order to meet evolving expectations and drive your eco-friendly initiatives forward.
We've all been there - standing in the grocery aisle, trying to decipher the dizzying array of labels and claims on food packaging. "Organic," "Fair Trade," "Ethically Sourced" - what does it all really mean? For conscious consumers, the desire for transparency into how products are made and where ingredients come from has never been higher.
We're living in an exciting time for sustainable products and services. Consumer demand for environmentally friendly options is skyrocketing across categories. But with so many companies jumping on the green bandwagon, how do you make your offering really stand out?
As consumers become increasingly aware of their environmental impact, eco-friendly CPG brands have a prime opportunity to connect with this growing conscious consumer segment. But how can you ensure your brand resonates and drives sales with these discerning shoppers? The answer lies in truly understanding their mindset through quality market research.
