Cleaning Up the Future: Sustainable Household Trends to Watch
The green cleaning revolution is in full swing. As consumers become increasingly conscious of their environmental impact, demand for sustainable household products is surging. In fact, the global green cleaning products market is projected to reach $11.22 billion by 2027, growing at a CAGR of 11.2% from 2020.
So, how can sustainable CPG brands tap into this lucrative market opportunity?
Tapping into the Conscious Consumer: Marketing Insights for Eco-Friendly CPG Brands
As consumers become increasingly aware of their environmental impact, eco-friendly CPG brands have a prime opportunity to connect with this growing conscious consumer segment. But how can you ensure your brand resonates and drives sales with these discerning shoppers? The answer lies in truly understanding their mindset through quality market research.
Capitalizing on the Circular Economy
Traditional businesses may see the circular economy as a threat to their business models, but that can be short-sighted. Inside every threat is an opportunity, and there are multiple examples of companies making the most of this trend.