Capitalizing on the Circular Economy
Lauren Isaacson Lauren Isaacson

Capitalizing on the Circular Economy

Traditional businesses may see the circular economy as a threat to their business models, but that can be short-sighted. Inside every threat is an opportunity, and there are multiple examples of companies making the most of this trend.

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5 Consumer Trends Driving Demand for Green Technology
Lauren Isaacson Lauren Isaacson

5 Consumer Trends Driving Demand for Green Technology

Our planet is facing unprecedented environmental challenges, and consumers are increasingly conscious of their environmental impact. This shift in consumer attitudes and behaviors presents immense opportunities for companies offering green technology solutions. As a green tech marketer, understanding the key trends shaping this market is crucial for effective positioning and capturing this growing demand.

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Curio Research Quarterly Vol. 22
Lauren Isaacson Lauren Isaacson

Curio Research Quarterly Vol. 22

Hello, curious people! Thanks for reading this next installment of my quarterly newsletter. I have news on the intersection of environmental sustainability and technology in this issue and updates on our latest travel adventures.

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Curio Research Quarterly Vol. 21
Newsletters Lauren Isaacson Newsletters Lauren Isaacson

Curio Research Quarterly Vol. 21

Hey Curio Research friends! I’m semi-booked for the remainder of the year, but I’ll still be able to fit in other projects depending on the scope and schedule. If you think you’ve got something, we should talk.

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Curio Research Quarterly, Vol. 16
Lauren Isaacson Lauren Isaacson

Curio Research Quarterly, Vol. 16

Hello, 2022! You look a lot like 2021. I can’t say I was a fan of 2021, and we are not getting off on the right foot so far this year. I’m busy, but I miss people. I miss making travel plans and feeling confident about sticking to them.

Much like my last letter, I highly recommend being proactive about future projects. I was booked solid for most of last year, and this year is proving to be the same. If you see yourself having research needs soon, I urge you to contact your research consultant of choice (hopefully, yours truly) earlier rather than later. Our schedules tend to fill fast these days.

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Advice for Implementing UX Surveys
Research Best Practices Lauren Isaacson Research Best Practices Lauren Isaacson

Advice for Implementing UX Surveys

A good rule to remember when designing surveys is: No one wants to answer your survey (unless they're really really mad or you are paying them). This rule is especially true for in-app surveys. People are using your app to do a job, accomplish a task, or waste time, and your need for data to prove to the Powers That Be that you and your team are doing a great job and deserve a raise is interrupting what the user wants to do. So think very carefully before implementing an in-app survey.

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Curio Research Quarterly Vol. 14
Newsletters Lauren Isaacson Newsletters Lauren Isaacson

Curio Research Quarterly Vol. 14

Hello friends! Could it be? Are we finally starting to see the other side of the pandemic? I'm beginning to see friends again. I've made brunch plans. I'm going to see two live shows next month (outdoors). It feels so tentative and exciting at the same time.

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Curio Research Quarterly Vol. 11
Newsletters Lauren Isaacson Newsletters Lauren Isaacson

Curio Research Quarterly Vol. 11

Happy autumn! Depending on where you are, I hope you're enjoying the pleasant changes in weather and color while prepping your domiciles for a long and lonely self-isolating winter. (Bummer, I know.) This is what I’ve been up to over the last three months…

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Curio Research Quarterly Vol. 10
Lauren Isaacson Lauren Isaacson

Curio Research Quarterly Vol. 10

Hello again! Has it been 3-months already? I've been saying that it feels like everything has happened yesterday and forever ago all at once. It's been stressful for everyone.

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A guide to doing remote research from home
Lauren Isaacson Lauren Isaacson

A guide to doing remote research from home

So you're used to doing all of your research in-person, and social distancing has suddenly made that impossible. You don't even have a lab or an office to use! As someone who views remote research from home as the norm, I can help. Once you get used to doing remote qualitative research from home, you can do it from anywhere. I find it to have worthwhile advantages over in-person.

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