Making Your Green Products Accessible to All
We're living in an increasingly eco-conscious world, with more and more consumers looking to make sustainable purchasing decisions. As green product owners, we have a responsibility not just to the environment, but to our customers and users as well. Creating inclusive and accessible user experiences should be a top priority.
Tapping into Real Customer Needs to Drive Green Innovation
As someone marketing green technology solutions, you're always looking for ways to develop products and services that truly resonate with people and drive sustainable change. But how can you ensure you're solving the right problems in the right ways? That's where Jobs-to-be-Done (JTBD) research comes in.
Slicing the Organic/Non-GMO Pie: Smart Market Segmentation for Sustainable Brands
The market for organic and non-GMO grocery products has exploded in recent years as consumers become more health-conscious and environmentally aware. However, this large market is made up of diverse segments with different motivations, behaviors, and preferences regarding clean-label foods.
Lean & Green: Applying Lean UX For Sustainable App Development
We're all trying to do our part for the environment these days, aren't we? As a product owner focused on sustainability apps, you're in a great position to make a real positive impact. But how can you ensure your app truly meets user needs while still developing in an agile, iterative way? Enter Lean UX!
Tapping Into Influence - Using Influencer Marketing to Boost Green Tech Adoption
We're all becoming more conscious about our environmental impact, and many are looking to make more sustainable choices. But how can green technology companies stand out with so many products and services to choose from?
One powerful strategy is influencer marketing, which involves partnering with trusted voices who can authentically promote your eco-friendly offerings to their loyal audiences. When influencers share their positive experiences with a product, it carries more weight than traditional marketing.
Shine a Light on Your Supply Chain: The Growing Call for Transparency
We've all been there - standing in the grocery aisle, trying to decipher the dizzying array of labels and claims on food packaging. "Organic," "Fair Trade," "Ethically Sourced" - what does it all really mean? For conscious consumers, the desire for transparency into how products are made and where ingredients come from has never been higher.
Don't Overlook UX When Building Green Material Selection Tools
We're all trying to make more sustainable choices these days, from the food we eat to the buildings we construct. For architects, contractors, and property developers, selecting eco-friendly building materials is a crucial part of minimizing environmental impact.
That's why many companies are developing digital tools to help guide professionals toward green material selections. But in the race to get these products to market, user experience (UX) is sometimes an afterthought. This can be a costly mistake that undermines the tools' adoption and effectiveness.
Understanding How Consumers View Your Renewable Energy Brand
As a marketer in the renewable energy space, you know how important it is to have a strong brand that resonates with environmentally-conscious consumers. But do you really know how people perceive your brand? What associations and emotions does your brand evoke? Measuring brand perceptions is crucial for shaping an effective marketing strategy.
Curio Research Quarterly Vol. 26
It’s autumn, and we all know what that means - don’t rake your leaves! Fallen leaves are winter hibernation environments for all kinds of pollinators. While I won’t be able to convince the other families in my building to leave the leaves alone, I will be able to take the leaves from the lawn and stuff them around the plant beds to provide that crucial bug habitat and insulate our plants against the winter cold.
So what has Curio Research been up to over the summer? Lots! Let’s dig in.
Unlock the Power of the Eco-Conscious Consumer Market
As a marketer in the green tech space, you understand the importance of sustainability and making eco-friendly choices. But do you truly know your eco-conscious consumers and what motivates their purchasing decisions? Segmenting this diverse and rapidly growing market is crucial for targeting the right messages to the right audience.
Understanding Generational Shifts with Clean Beauty and Natural Personal Care
These days, more consumers are paying close attention to the ingredients in their personal care and beauty products. The "clean beauty" and natural personal care movements have been gaining serious momentum, driven largely by heightened consumer concerns around product safety, environmental impact, and brand transparency.
The Shifting Landscape of Sustainable Packaging: What CPG Marketers Need to Know
We're in the midst of a packaging revolution, my friends in the consumer packaged goods world. Consumers are increasingly scrutinizing the environmental impact of the products they buy, and sustainable packaging is taking center stage. But this isn't just a passing fad – it's a fundamental shift in consumer behavior that CPG marketers simply can't afford to ignore.
Smoothing Out the Road to Residential Solar
Installing solar panels for your home is an exciting step towards sustainable living and lowering your carbon footprint. But let's be honest - the process of researching, purchasing, and getting solar panels up and running can sometimes feel like an uphill climb with lots of bumps along the way. As a UX researcher, I've seen firsthand how frustrating friction points in a customer journey can derail even the most eager technology enthusiasts.
Getting Charged Up About Usability Testing for EV Charging Stations
As electric vehicles continue to surge in popularity, having a seamless and intuitive experience at public charging stations is critical. After all, what good is an EV if you can't easily charge it on the go?
As a UX researcher focused on green technology, I can't emphasize enough how important it is to thoroughly test charging station interfaces through usability studies. These interfaces need to be clear, simple, and stress-free for all users.
Cracking the Code: Purchase Drivers for Plant-Based Products
The plant-based food and beverage market is booming, with more consumers embracing sustainable, eco-friendly options. The plant-based food market is expected to grow from $23 billion in 2020 to $61 billion by 2028. As a sustainable CPG marketer, understanding what motivates buyers in this space is crucial for crafting compelling messaging and campaigns. In this post, we'll explore key purchase drivers for plant-based products and how to leverage market research for insights.
Curio Research Quarterly Vol. 25
Happy Plastic Free July! While you’re considering stocking up on mason jars to celebrate, here is the latest update on happenings at Curio Research.
Designing for a Greener Future: Using Human-Centered Design to Drive Sustainable Behavior
As a product owner in the green tech space, you're on the frontline of creating solutions to combat climate change and promote environmental sustainability. But even the most innovative technologies can fall short if they fail to resonate with real people and drive meaningful behavior change.
Intuitive User Interfaces: The Key to Successful Smart Home Energy Management
We're in the midst of an energy revolution, with smart home technology giving consumers more control than ever over their energy usage. The market is expected to grow from under $1 billion today to over $300 billion by 2030. Smart thermostats, smart lighting, smart appliances - the possibilities for reducing energy waste and saving money seem endless. But there's a catch - these systems are only as effective as their user interfaces allow them to be.
Stand Out in the Green Crowd: Tips for Creating a Standout Value Proposition
We're living in an exciting time for sustainable products and services. Consumer demand for environmentally friendly options is skyrocketing across categories. But with so many companies jumping on the green bandwagon, how do you make your offering really stand out?
Tapping into the Conscious Consumer: Marketing Insights for Eco-Friendly CPG Brands
As consumers become increasingly aware of their environmental impact, eco-friendly CPG brands have a prime opportunity to connect with this growing conscious consumer segment. But how can you ensure your brand resonates and drives sales with these discerning shoppers? The answer lies in truly understanding their mindset through quality market research.